Logos borrow trust from the names people already know. A logo cloud works when every mark feels the same size and weight, whatever shape it started as. Moving carousels suit long lists, while a still row suits a few big names. Check them on both themes, since dark logos vanish on dark pages. Install one and swap in your own customers.
Logo clouds show the companies that use or back a product: a still row of logos, a grid, or an endless carousel that scrolls by. They usually sit right under the hero, where trust matters most.
Use logos people will recognise, ask before you show them, and keep them one colour so no single brand shouts. Size logos by their visual weight rather than their width, so a wide wordmark and a square mark look like they belong together.
Frequently asked questions
A row or grid of customer, partner or investor logos, usually just below the hero. It answers who else trusts this product before visitors read anything else, which is why it sits so high on the page.
Use one colour for every logo, often grey or the text colour, and size them by visual weight rather than width. SVG logos stay sharp and can follow your theme with currentColor.
A still row works when you have a handful of strong names. A scrolling carousel fits many logos in a small space, but pause it for reduced motion and make sure no logo is only visible while moving.
Usually, yes. Many companies only allow their logo in marketing with written permission, so check your agreements before you publish, and replace any sample logos with the ones you're allowed to show.
Put the logos in a row twice and slide the row by exactly one copy's width in a loop, so it never shows a gap. Fade the edges so logos appear and leave softly.
Right under the hero is the usual place, since it backs up the headline before people scroll far. A second, larger wall of logos can sit lower, near pricing.
Usually not. Linking every logo sends people away from your page. If a logo has a case study, link to that page on your own site instead.
